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Top 11 Predictions for Social Media Marketing in 2011
By Marina Shapiro ‘Out with the old, and in with the new.’ The industry of Social Media Marketing is maturing and we are predicting a new dawn for the Social Media revolution. So, what will it mean to...
View ArticleEuroSpaClub International
Clients Goals and Objectives, Challenge More and more Americans are becoming frustrated with the US Healthcare system, the quality of care and rising costs. EuroSpaClub is introducing a new concept to...
View ArticleHearst Publishing(Newspaper Division)
Clients Goals and Objectives, Challenge Hearst Corporation is one of the nation’s largest diversified media companies. Its major interests include magazine, newspaper and business publishing, cable...
View ArticlePayCheckr
Clients Goals and Objectives, Challenge PayCheckr is a unique, customizable tool that aggregates cash & non-cash payment options into one simple button. But PayCheckr is more than just a button or...
View ArticleRussian Parent Magazine
Clients Goals and Objectives, Challenges Ethnic media is a well-hidden secret in the media world and has now reached double digit market share percentage figures in the United States. Now numbering...
View ArticleSoftAge Group
Clients Goals and Objectives, Challenges The IT Outsourcing business has a number of unique challenges, starting with the fact that by now it is one of the most saturated professional service segments...
View ArticleWowWhatSavings
Clients Goals and Objectives, Challenges Group buying is a trend that had incredible growth throughout 2010. Group buying, which refers to social buying or collective buying, is the purchasing of an...
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What Marketers Should Know About SEO and Social Media
By Alex Romanovich, Founder – Social2B, Chief Marketing Adviser – EuroSpaClub International (Picture, courtesy of TopRank – Lee Olden) The line between Search Engine Optimization (SEO) and Social Media...
View ArticleWhat CMOs Should Know When They Hire a Social Media Director
Is your organization ready to scale social media efforts? Are the budgets allocated, C-Level Suite is ready to embrace the ‘client centric’ strategy and you are ready to plunge into the world of Social...
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5 Ways To Grow An Authentic Online Community
By Kelly Loubet (@childhood and @social2B) Authentic -adjective: not false or copied; genuine; real. It’s a buzz word used in the social space all the time. Sometimes it’s used justly… and...
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When Customer Service drops the ball, who do you call… Twitter???
By Ted Rubin, Social Media Marketing Manager, Social2B Traditional customer service certainly gets its share of bad-mouthing: endless pre-categorized “service” menu selections followed by long wait...
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Thicker Skins: Dealing with Negative Feedback in the Social Media Age
By Jenny Tobias, Social Media Marketing Manager, Social2B Social media removes the filters that traditionally barred people from getting their views heard by the wider public. Without help from large...
View ArticleHearst Publishing(Newspaper Division)
Clients Goals and Objectives, Challenge Hearst Corporation is one of the nation’s largest diversified media companies. Its major interests include magazine, newspaper and business publishing, cable...
View ArticlePayCheckr
Clients Goals and Objectives, Challenge PayCheckr is a unique, customizable tool that aggregates cash & non-cash payment options into one simple button. But PayCheckr is more than just a button or...
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Social Media Metrics-what meets your “Conditions of Satisfaction”?
By Ted Rubin Many people are finally realizing that social media is serious business. Not “serious” as in stuffy, fun-resistant, and devoid of personality, but “serious” as in something that is of...
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Social Media for Small Business: Can SMB scale, compete and grow using Social...
By Suzanne Nagy, Social2B Social Media Coordinator Social media is changing the way small businesses communicate with customers and market products and services. Social media gives small business...
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Social Media Conversion and Analytics – Path to ROI via SocialReport
By Social2B Analytics Unit Before social media was “social”, brands relied on traditional marketing techniques to reach their target audiences and strengthen their foundations. Today, in an age of...
View ArticleEngaging With You
The Social2B Labs blog exhibits a collection of personalities and experiences from the contributors of our social community. Interested in submitting a post? Send a draft here.
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Social Media Integration – The Importance of Integration
By Kelly Loubet – Social2B Director of Social Community Marketing Talk to any social media consultant or social media expert and they’ll say this: If any company wants its social media marketing plan...
View ArticleImportance of Social Media Monitoring
By Kelly Loubet – Social2B Director of Social Community Marketing A recent article from InformationWeek states that – social media measurement and social media metrics are becoming paramount to...
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